The Cupcake Opportunity Left ornament Right ornament
The Cupcakes • The Brand

The Cupcakes

93% of customers buy at least 4 cupcakes

In 2013, Cupcake Charlie's was voted New England's Best Cupcakes and we have been locally and regionally awarded “Best Bakery” year after year since opening in 2008. We take pride in being a leader in this competitive market by creating new, unique flavors on an ongoing basis, with our goal being to offer something for every taste bud! The top quality ingredients that each of our shops use to bake fresh daily, are what make our cupcake products superior. With programs like our "Flavor of the Day", "New Flavor Release" and "Gluten Free Fridays", our unique marketing systems keep our loyal followers happy, satisfied and coming back for more! Having a loyal fan base is one of the keys to success. In a recent study, we learned that 98% of our customers have recommended us to at least 5 other people - now that is a true testament to our business!

All Cupcake Charlie’s bakeries use the same award-winning, time and taste-tested recipes to mix, bake and hand decorate every single cupcake sold. We will offer you the extensive and comprehensive training you'll need to learn our proprietary procedures for maximizing profit and minimizing waste. Our goal is to make you the dominant cupcake leader in your specific market area. The specialty foods category, specifically cupcakes, is consistently showing a rising trend - and we are here to help you capture a part of that market. The fresh and delicious cupcakes that you will soon be baking, will continue to give everyone a reason to celebrate all of life's special moments. As we often say . . . Special Occasions Deserve Special Cupcakes!

The Brand

Over 2 Million Cupcakes Sold

Cupcake Charlie’s highly reputable brand recognition will instantly propel you above the competition. In the Spring of 2013 we were featured in the Specialty Retail Report Magazine solidifying our place within the Specialty Foods Category. With the use of our trademarked logo, popular cupcake characters, and unique tag-line - Life is Short . . . Eat a Cupcake, you will have more to share with your customers than just great cupcakes! Our experience in brand building and a well defined model for success will give you all the tools necessary to move closer to the success and career freedom you have been dreaming of.

As a team, we are committed to focusing on the quality and consistency of all of our cupcake products. We have used the expanding niche market to our advantage and have happily risen above the rest with our unique recipes and proprietary techniques. Our team of dedicated professionals have worked very hard to maintain a strong branded presence and we are ready and eager to share all of the benefits with you!

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