Frequently Asked Questions Left ornament Right ornament
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Frequently Asked Questions

What Type of Franchise is Available?

We are thrilled to offer you the opportunity to own your own business and create your own success! Our Cupcake Charlie's franchise offers the establishment and operation of a gourmet cupcake bakery that provides fresh baked cupcakes and many other cupcake related treats in a fun, family-friendly, open kitchen environment. Recently voted "New England's Best Cupcakes" and eager to grow our name and reputation, we are committed to guiding you every step of the way. Our love for baking, pride in customer service, and time-tested expertise in the cupcake business has helped us create a unique, successful, and growing business that we hope you will want to become a part of!

How Much Does the Franchise Cost?

The estimated minimum investment necessary to begin operations of your very own Cupcake Charlie’s franchise is $199,250. This fee includes our one-time Franchise fee of $35,000, leaving $164,250 for things like location build-out, equipment purchases, initial inventory, insurances, licenses, signage, grand opening marketing, delivery vehicle, etc. Please note that the initial investment can vary greatly based on a number of factors. These factors include whether you choose to pay deposits on certain items, or pay them in full, the condition of the space you lease, financing vs. purchasing your delivery vehicle, etc. We have estimated that the maximum investment could be up to $413,500. Your investment can be comprised of cash, loans, and/or lease programs.

How Much is the Royalty Fee for Your Continuing Support Services?

The continuing services or “royalty fee,” is 5% of your gross sales and is paid weekly. This fee entitles you to use the “Cupcake Charlie’s®” branded and trademarked name and service marks, use of the distinctive systems, secret recipes and techniques, marketing, promotions and advertising assistance, ongoing business development and counseling, new product development, and all the other benefits that come with being part of our family as a Cupcake Charlie’s franchise owner.

Will I Have an Exclusive Territory?

You will not receive an exclusive territory. We will, however, grant you a territory known as an “area of primary responsibility”. This will be defined by zip codes or other physical, political, or natural boundaries. Our goal is your success, and with that said, your success is in the forefront of our decision making when assigning your area of responsibility.

What About Advertising?

We will offer continued training, support, and guidance in all of your marketing and advertising efforts. To ensure your success, advertising will be imperative. The Cupcake Charlie’s name and reputation is an important part of our business as well as your business. You will spend a minimum of $5,000 on grand-opening advertising during the first three months of operations. We also recommend that you spend at least 2% of your gross sales per month on local marketing & advertising. In addition, you will be part of our company-wide Marketing Fund, making a contribution of 1% of your weekly gross sales for company wide promotions and advertising.

How Much Training is Provided?

The training program is comprehensive and covers all material aspects of the operation of a Cupcake Charlie’s franchise. We go over the day to day operations, staff management, baking and decorating, and everything in between. It is comprised of on-the-job training that takes place at one of our shops initially, and then continues at your shop once you are open. The cost of the actual training itself is part of your initial franchise fee, and the cost of lodging and meals (if required) are your responsibility.

What is the Term of the Franchise Agreement?

The initial term of our Franchise Agreement is five years from the date the Franchise Agreement is signed. After the first 5 years, the franchise agreement is renewable for four successive terms of five years each, providing you have complied with the provisions of the Franchise Agreement.

What is My Next Step?

We hope that you are now more excited than ever, and we thank you again for your interest! The next step would be for you to complete our Franchise Inquiry Form here on the website or reach out to us via email at with any questions you may have. Please provide us with your contact phone number so that we can call you directly to share more of the exciting details and set up your first Discovery Meeting. We look forward to the opportunity to speak with you soon!

Contact Us!